Publication Opportunities

Thematic issue: Platforms, communities and ecosystems in the digital era 

http://i-remi.cairn.info/appel-a-articles/

• Guest editors 

Béjean Mathias – IRG – Univ. Paris Est Créteil; mathias.bejean@u‐pec.fr 

Benavent Christophe –  CEROS – Univ. Paris Nanterre; christophe.benavent@parisnanterre.fr  

De Pechpeyrou Pauline – IRG – Univ. Paris Est Créteil; pauline.de‐pechpeyrou@u‐pec.fr

• The special issue and the editorial line of the Journal

Amongst the different transformations explored to meet today's challenges of performance and innovation, "platforms" have imposed themselves in all sectors. The objective of this special issue is to explore the multiple transformations that these platforms are undertaking within the communities and ecosystems they tend to generate.

This proposal focuses on the new organizational forms and their effects on innovation and marketing processes. It also examines the business ecosystems that platforms generate. How do platforms revisit the cooperation versus competition dilemma? Under which conditions do platforms promote innovation? What resistance can they induce within organizations? How can brands maintain control of their image in the face of consumer communities' emergence? To what extent is the rise of platforms inducing new challenges in terms of reputation management for brands and organizations? To what extent can the ubiquity of platforms in consumers and users' daily life reinforce herd behavior? How can both public and private organizations integrate these changes to better define their offer?

In accordance with the editorial line of the journal, this special issue is open to theoretical reflections as well as to empirical research based on concrete cases of platforms or digital communities.

• Paper submission

The paper proposal is directly linked to this conference.

Submissions must be done on the Manuscript Manager platform before March 1, 2021.